Diageo: marketing spending worldwide 2012-2023
Diageo spent approximately 3.05 billion GBP on marketing activities in 2023 representing a 12 percent increase over the previous year's expenditure.
Diageo's marketing spending worldwide from 2012 to 2023 (in million GBP)
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Diageo
Overview
4
- Basic Statistic Global beverage market: leading companies 2023, based on sales
- Premium Statistic Largest companies by market capitalization in the UK 2024
- Premium Statistic Leading spirits producers worldwide in 2023, by number of brands
- Basic Statistic Leading corporate brands from the UK 2024, by brand value
Company facts
6
- Premium Statistic Diageo's net sales worldwide 2013-2023
- Premium Statistic Diageo net sales 2024, by region
- Premium Statistic Diageo's global net sales share 2024, by alcohol category
- Premium Statistic Diageo's operating profit worldwide 2013-2023
- Premium Statistic Diageo: marketing spending worldwide 2012-2023
- Premium Statistic Diageo: marketing spending in North America 2012-2024
Global brand overview
4
- Premium Statistic Global whiskey market: leading brands based on sales volume 2023
- Premium Statistic Global gin market: leading brands based on sales volume 2023
- Premium Statistic Global rum market: leading brands based on sales volume 2023
- Premium Statistic Global tequila market: leading brands based on sales volume 2023
U.S. brand overview
7
- Premium Statistic Leading brands of straight American whiskey in the U.S. 2022
- Premium Statistic Leading brands of Scotch whisky in the U.S. based on volume sales 2022
- Premium Statistic Leading brands of Irish whiskey in the U.S. based on volume sales 2022
- Premium Statistic Leading vodka brands in the U.S. based on volume sales 2022
- Premium Statistic Volume sales of the leading gin brands in the U.S. 2022
- Premium Statistic Volume sales of the leading rum brands in the U.S. 2022
- Premium Statistic Volume sales of the leading cordials & liqueurs brands in the U.S. 2022
U.S. supplier overview
5
- Premium Statistic Volume sales share of the leading Scotch whisky suppliers in the U.S. 2022
- Premium Statistic Volume sales share of the leading vodka suppliers in the U.S. 2022
- Premium Statistic Volume sales share of the leading rum companies in the U.S. 2022
- Premium Statistic Volume sales share of the leading cordials & liqueurs companies in the U.S. 2022
- Premium Statistic Volume sales share of the leading gin companies in the U.S. 2022
Competitors
7
- Premium Statistic Brown-Forman's global net sales 2011-2024
- Premium Statistic Pernod Ricard's net sales worldwide 2016-2023
- Premium Statistic Molson Coors: global number of employees from 2015 to 2023
- Premium Statistic Carlsberg's net revenue worldwide 2012-2023
- Premium Statistic Anheuser-Busch InBev revenue 2005-2023
- Premium Statistic Suntory's revenue 2013-2024
- Premium Statistic Constellation Brands: net sales worldwide 2011-2023
Further related statistics
15
- Global ad spend of Pernod Ricard 2011-2023
- Pernod Ricard's global volume sales share 2015, by product category
- Sales revenue of Pernod Ricard in France from 2009 to 2013
- Alcoholic spirits sales volume on Tmall and Taobao in China 2019, by type
- Number of spirits brands on e-commerce platforms in China 2019, by product type
- Volume distribution of the spirit market in British Columbia by type 2019/20
- Alcohol market of South Africa: value 2006/2007-2014/2015
- Alcohol market of South Africa: volumes 2014/2015, by category
- Retail sales distribution of the spirit market in British Columbia by type 2023/24
- Frequency of alcohol consumption in Poland 2019
- Advertising investments for alcoholic beverages in Germany 1997-2017
- Share of abstainers in Poland 2010-2019
- Supermarket value sales of beer, wine and spirits in Great Britain 2018
- Most frequently consumed type of alcohol in Poland 2019
- Affiliate marketing spending in the UK 2018-2023
Further Content: You might find this interesting as well
Statistics
- Global ad spend of Pernod Ricard 2011-2023
- Pernod Ricard's global volume sales share 2015, by product category
- Sales revenue of Pernod Ricard in France from 2009 to 2013
- Alcoholic spirits sales volume on Tmall and Taobao in China 2019, by type
- Number of spirits brands on e-commerce platforms in China 2019, by product type
- Volume distribution of the spirit market in British Columbia by type 2019/20
- Alcohol market of South Africa: value 2006/2007-2014/2015
- Alcohol market of South Africa: volumes 2014/2015, by category
- Retail sales distribution of the spirit market in British Columbia by type 2023/24
- Frequency of alcohol consumption in Poland 2019
- Advertising investments for alcoholic beverages in Germany 1997-2017
- Share of abstainers in Poland 2010-2019
- Supermarket value sales of beer, wine and spirits in Great Britain 2018
- Most frequently consumed type of alcohol in Poland 2019
- Affiliate marketing spending in the UK 2018-2023
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$959 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Diageo. (August 31, 2023). Diageo's marketing spending worldwide from 2012 to 2023 (in million GBP) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/314430/diageo-marketing-spending-worldwide/
Diageo. "Diageo's marketing spending worldwide from 2012 to 2023 (in million GBP)." Chart. August 31, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/314430/diageo-marketing-spending-worldwide/
Diageo. (2023). Diageo's marketing spending worldwide from 2012 to 2023 (in million GBP). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/314430/diageo-marketing-spending-worldwide/
Diageo. "Diageo's Marketing Spending Worldwide from 2012 to 2023 (in Million Gbp)." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/statistics/314430/diageo-marketing-spending-worldwide/
Diageo, Diageo's marketing spending worldwide from 2012 to 2023 (in million GBP) Statista, https://www.statista.com/statistics/314430/diageo-marketing-spending-worldwide/ (last visited December 22, 2024)
Diageo's marketing spending worldwide from 2012 to 2023 (in million GBP) [Graph], Diageo, August 31, 2023. [Online]. Available: https://www.statista.com/statistics/314430/diageo-marketing-spending-worldwide/