This statistic displays the monthly display advertising click-through rate in the United Kingdom (UK) from October 2010 to April 2014, by media type. In April 2014, the CTR (standard media) in the UK was 0.15 percent for online display ads.
Display advertising click-through rate (CTR) monthly in the United Kingdom (UK) from October 2010 to April 2014, by rich and standard media type
Characteristic
Standard media*
Rich media**
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* The source defines click-through rate standard media as: "The ratio of clicks to an external URL to the number of impressions of the ad for images and standard flash creatives (not rich media)." ** The source defines click-through rate rich media as: "The ratio of clicks to an external URL to the number of impressions of the ad for rich media creatives."
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DoubleClick. (July 25, 2014). Display advertising click-through rate (CTR) monthly in the United Kingdom (UK) from October 2010 to April 2014, by rich and standard media type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/313189/display-advertising-ctr-click-through-rate-in-the-united-kingdom/
DoubleClick. "Display advertising click-through rate (CTR) monthly in the United Kingdom (UK) from October 2010 to April 2014, by rich and standard media type." Chart. July 25, 2014. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/313189/display-advertising-ctr-click-through-rate-in-the-united-kingdom/
DoubleClick. (2014). Display advertising click-through rate (CTR) monthly in the United Kingdom (UK) from October 2010 to April 2014, by rich and standard media type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/313189/display-advertising-ctr-click-through-rate-in-the-united-kingdom/
DoubleClick. "Display Advertising Click-through Rate (Ctr) Monthly in The United Kingdom (Uk) from October 2010 to April 2014, by Rich and Standard Media Type." Statista, Statista Inc., 25 Jul 2014, https://www.statista.com/statistics/313189/display-advertising-ctr-click-through-rate-in-the-united-kingdom/
DoubleClick, Display advertising click-through rate (CTR) monthly in the United Kingdom (UK) from October 2010 to April 2014, by rich and standard media type Statista, https://www.statista.com/statistics/313189/display-advertising-ctr-click-through-rate-in-the-united-kingdom/ (last visited July 22, 2024)
Display advertising click-through rate (CTR) monthly in the United Kingdom (UK) from October 2010 to April 2014, by rich and standard media type [Graph], DoubleClick, July 25, 2014. [Online]. Available: https://www.statista.com/statistics/313189/display-advertising-ctr-click-through-rate-in-the-united-kingdom/