As of May 2023, click-through rate (CTR) of emails with discounts, offers or sales increased by 46 percent compared to what it was 12 months earlier. The CTR of email with advice, information, new products or services, or tutorials increased by 34 percent in the same period.
Change in click-through rate (CTR) in selected types of email marketing in the United Kingdom (UK) as of May 2023
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The Drum. (May 25, 2023). Change in click-through rate (CTR) in selected types of email marketing in the United Kingdom (UK) as of May 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/310795/email-marketing-ctr-type-uk/
The Drum. "Change in click-through rate (CTR) in selected types of email marketing in the United Kingdom (UK) as of May 2023." Chart. May 25, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/310795/email-marketing-ctr-type-uk/
The Drum. (2023). Change in click-through rate (CTR) in selected types of email marketing in the United Kingdom (UK) as of May 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/310795/email-marketing-ctr-type-uk/
The Drum. "Change in Click-through Rate (Ctr) in Selected Types of Email Marketing in The United Kingdom (Uk) as of May 2023." Statista, Statista Inc., 25 May 2023, https://www.statista.com/statistics/310795/email-marketing-ctr-type-uk/
The Drum, Change in click-through rate (CTR) in selected types of email marketing in the United Kingdom (UK) as of May 2023 Statista, https://www.statista.com/statistics/310795/email-marketing-ctr-type-uk/ (last visited July 22, 2024)
Change in click-through rate (CTR) in selected types of email marketing in the United Kingdom (UK) as of May 2023 [Graph], The Drum, May 25, 2023. [Online]. Available: https://www.statista.com/statistics/310795/email-marketing-ctr-type-uk/