During an U.S. smartphone user survey in May 2019, 64 percent of respondents stated that data privacy policies of brands were very important. Additionally, 43 percent of online consumers in the United States stated that they did not like to pay for things with their phone because of concerns that their data would be stolen.
Brand-related data privacy concerns of smartphone users in the United States as of May 2019
Characteristic
Share of respondents
Data privacy policies of a brand or company are very important
64%
I only buy products/services from brands/companies that I’m confident will protect my privacy
46%
I am much more likely to purchase from brands that offer generous rewards programs
46%
I don’t like to pay for things with my phone because I am worried my data will be stolen
43%
I assume that all of my credit card transactions with major brands are secure
38%
I assume that my favorite brands protect my data
37%
I would definitely play games designed by a brand on my mobile phone in return for discounts or rewards
31%
I or my family members have been negatively affected by a security breach in one of our accounts
28%
I don’t use a mobile wallet or other mobile payments because I am afraid that I will lose my phone
27%
I am much more likely to purchase from brands that offer a mobile app
25%
I have stopped purchasing products or services from a brand/company because I’m concerned about the security of my data
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Vibes. (July 24, 2019). Brand-related data privacy concerns of smartphone users in the United States as of May 2019 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/308707/company-transparency-regarding-consumer-data-usage/
Vibes. "Brand-related data privacy concerns of smartphone users in the United States as of May 2019." Chart. July 24, 2019. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/308707/company-transparency-regarding-consumer-data-usage/
Vibes. (2019). Brand-related data privacy concerns of smartphone users in the United States as of May 2019. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/308707/company-transparency-regarding-consumer-data-usage/
Vibes. "Brand-related Data Privacy Concerns of Smartphone Users in The United States as of May 2019." Statista, Statista Inc., 24 Jul 2019, https://www.statista.com/statistics/308707/company-transparency-regarding-consumer-data-usage/
Vibes, Brand-related data privacy concerns of smartphone users in the United States as of May 2019 Statista, https://www.statista.com/statistics/308707/company-transparency-regarding-consumer-data-usage/ (last visited December 23, 2024)
Brand-related data privacy concerns of smartphone users in the United States as of May 2019 [Graph], Vibes, July 24, 2019. [Online]. Available: https://www.statista.com/statistics/308707/company-transparency-regarding-consumer-data-usage/
