U.S. online consumer concerns about brands and data privacy 2019

Published by
Ani Petrosyan,
Nov 9, 2024
During an U.S. smartphone user survey in May 2019, 64 percent of respondents stated that data privacy policies of brands were very important. Additionally, 43 percent of online consumers in the United States stated that they did not like to pay for things with their phone because of concerns that their data would be stolen.

Brand-related data privacy concerns of smartphone users in the United States as of May 2019

CharacteristicShare of respondents
Data privacy policies of a brand or company are very important 64%
I only buy products/services from brands/companies that I’m confident will protect my privacy 46%
I am much more likely to purchase from brands that offer generous rewards programs 46%
I don’t like to pay for things with my phone because I am worried my data will be stolen 43%
I assume that all of my credit card transactions with major brands are secure 38%
I assume that my favorite brands protect my data 37%
I would definitely play games designed by a brand on my mobile phone in return for discounts or rewards 31%
I or my family members have been negatively affected by a security breach in one of our accounts 28%
I don’t use a mobile wallet or other mobile payments because I am afraid that I will lose my phone 27%
I am much more likely to purchase from brands that offer a mobile app 25%
I have stopped purchasing products or services from a brand/company because I’m concerned about the security of my data 23%
I don’t think much about protecting my data 11%
Showing entries 1 to 12 (12 entries in total)
Created with Highcharts 7.2.2Share of respondents64%64%46%46%46%46%43%43%38%38%37%37%31%31%28%28%27%27%25%25%23%23%11%11%Data privacy policies of a brand or company are very importantI only buy products/services from brands/companies that I’m confidentwill protect my privacyI am much more likely to purchase from brands that offer generousrewards programsI don’t like to pay for things with my phone because I am worried mydata will be stolenI assume that all of my credit card transactions with major brands aresecureI assume that my favorite brands protect my dataI would definitely play games designed by a brand on my mobilephone in return for discounts or rewardsI or my family members have been negatively affected by a securitybreach in one of our accountsI don’t use a mobile wallet or other mobile payments because I amafraid that I will lose my phoneI am much more likely to purchase from brands that offer a mobile appI have stopped purchasing products or services from a brand/companybecause I’m concerned about the security of my dataI don’t think much about protecting my data
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

July 2019

Region

United States

Survey time period

May 2019

Number of respondents

1,000 respondents

Age group

21 to 74 years

Special properties

smartphone users

Method of interview

Online panel

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on " Online shopping behavior in the United States "

Other statistics that may interest you Online shopping behavior in the United States

Overview

6

Offline versus online shopping

4

Online shopping behavior

8

AI perception

4

Holiday shopping habits

6

Further related statistics

17

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Statistics

Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.