Mobile Pinterest user ratio in the U.S. 2021, by frequency

Published by
Stacy Jo Dixon,
Apr 14, 2022
As of March 2021, it was found that only 7.3 percent of Pinterest app users in the United States were heavy users, accessing the app more than 2/3 of a month. According to App Ape, 48.6 percent of U.S. Pinterest audiences via Android were light users of the visual content app.

Distribution of Pinterest app users in the United States as of March 2021, by usage frequency

CharacteristicShare of users
Inactive users 33.8%
Light users 48.6%
Middle users 10.1%
Heavy users 7.3%
Showing entries 1 to 4 (4 entries in total)
Created with Highcharts 7.2.2Share of users33.8%33.8%48.6%48.6%10.1%10.1%7.3%7.3%Inactive usersLight usersMiddle usersHeavy users
0%10%20%30%40%50%60%

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Source

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App Ape

Release date

April 2021

Region

United States

Survey time period

March 2021

Special properties

Android users only

Supplementary notes

Inactive users = users with no monthly usage
Light users = user active 1/3 of a month
Middle users = user active between 1/3 and 2/3 of a month
Heavy users = user active more than 2/3 of a month

Values may not add up to 100 percent due to rounding.

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