Online display CPM in the U.S. 2005-2016

Published by Statista Research Department, Jan 10, 2023
The timeline presents the average online display cost-per-mille in the United States from 2005 to 2016. According to the source, in 2016, the average CPM among Google AdWords advertisers amounted to 24.74 U.S. dollars, up from 12.07 U.S. dollars in the previous year.

Average online display cost-per-mille in the United States from 2005 to 2016 (in U.S. dollars)

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Release date

February 2017

Region

United States

Survey time period

2005 to 2016

Number of respondents

50 respondents

Special properties

based on responses from 50 advertsiers on Google AdWords network, broader industry metrics may vary

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Overview

7

Display advertising

7

Search advertising

8

Audio advertising

7

Social media advertising

7

Marketer insights

5

Consumer insights

5

Further related statistics

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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
per month, billed annually 1
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Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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