Reasons for cutting the cord in the U.S. 2024

Published by
Julia Stoll,
Jul 12, 2024

The primary reason for cutting the cord in the United States was the cost - cable was too expensive for nearly three in four respondents to a 2024 survey. The second most common reason was that people no longer needed cable to watch what they were interested in and instead watched content on video streaming services, such as Netflix, Tubi, or FuboTV.

Primary reasons for cutting the cord in the United States as of February 2024

CharacteristicShare of respondents
Cable was too expensive 73%
I no longer needed it to watch what I was interested in 20%
Cable was too difficult to use 5%
Showing entries 1 to 3 (3 entries in total)
Created with Highcharts 7.2.2Share of respondents73%73%20%20%5%5%Cable was too expensiveI no longer needed it to watch what I was interested inCable was too difficult to use
0%10%20%30%40%50%60%70%80%90%

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Release date

March 2024

Region

United States

Survey time period

February 6, 2024

Number of respondents

1,000 respondents

Special properties

cable TV subscribers who has ever cut the cord; respondents have cable TVs in their household and were main decision makes in their household

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Statistics on " Cord-cutting in the United States "

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Overview

6

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Consumer behavior

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Streaming and vMVPDs vs. pay TV

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Further related statistics

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