Revenue share of lululemon worldwide 2012-2023, by sales channel

Published by
Kasia Davies,
Jan 14, 2025
In the financial year of 2023, the global net revenue share generated from lululemon's direct-to-consumer segment was slightly under 45 percent, on equal footing with revenue generated from stores. This demonstrates a change in spending patterns since the COVID-19 pandemic, when the company's net direct-to-consumer revenue increased considerably in comparison to the revenue generated by its stores.

Net revenue share of lululemon athletica worldwide from the fiscal year of 2012 to 2023, by channel

CharacteristicCompany-operated storesDirect-to-consumerOther
2023 45.86% 44.82% 9.33%
2022 45% 45.6% 9.4%
2021 45.1% 44.4% 10.5%
2020 37.7% 51.9% 10.4%
2019 62.9% 28.6% 8.6%
2018 64.7% 26.1% 9.2%
2017 69.3% 21.8% 8.9%
2016 72.7% 19.3% 8%
2015 73.6% 19.5% 6.9%
2014 75% 17.9% 7.1%
2013 77.3% 16.5% 6.2%
2012 79.6% 14.4% 6%
Showing entries 1 to 12 (12 entries in total)
Created with Highcharts 7.2.2Net revenue share79.6%79.6%77.3%77.3%75%75%73.6%73.6%72.7%72.7%69.3%69.3%64.7%64.7%62.9%62.9%37.7%37.7%45.1%45.1%45%45%45.86%45.86%14.4%14.4%16.5%16.5%17.9%17.9%19.5%19.5%19.3%19.3%21.8%21.8%26.1%26.1%28.6%28.6%51.9%51.9%44.4%44.4%45.6%45.6%44.82%44.82%6%6%6.2%6.2%7.1%7.1%6.9%6.9%8%8%8.9%8.9%9.2%9.2%8.6%8.6%10.4%10.4%10.5%10.5%9.4%9.4%9.33%9.33%Company-operated storesDirect-to-consumerOther201220132014201520162017201820192020202120222023
0%25%50%75%100%125%

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Release date

2024

Region

Worldwide

Survey time period

2012 to 2023*

Supplementary notes

*The company's financial year 2022 ended January 29, 2023.

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