In 2020, Warburtons ranked highest with 591 million consumer reach points among the leading ten fast moving consumer goods (FMCG) brands in the United Kingdom (UK). Heinz was ranked second highest with 373 million points.
Fast moving consumer goods
Fast moving consumer goods refer to products that are sold quickly and at a relatively low cost. Products categories include soft drinks, toiletries, over the counter drugs, processed foods, and a wide range of other consumables. These products are normally sold in large quantities and often have a short shelf life. Pampers has the highest brand value of fast moving consumer goods brands in the world, amounting to approximately 14 billion U.S. dollars.
Warburtons and the Kraft Heinz Company
Ranked first in the United Kingdom, Warburtons is one of the UK's leading bread brands. The company was first started in 1876 and continues to be a family run business. Heinz, the UK's second most chosen FMCG brand, is an American-based company, founded in 1869. In 2015, Heinz merged with the Kraft Foods Group to become the Kraft Heinz Company. Condiments and sauces account for roughly one quarter of the Kraft Heinz Company's worldwide sales.
Leading 10 FMCG brands ranked by consumer reach in the United Kingdom (UK) in 2020
(in million Consumer Reach Points*)
* Consumer Reach Points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
Date of release is date of access for this statistic.
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Kantar Worldpanel. (December 2, 2021). Leading 10 FMCG brands ranked by consumer reach in the United Kingdom (UK) in 2020 (in million Consumer Reach Points*) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/301849/leading-ten-fmcg-brands-in-the-united-kingdom-uk/
Kantar Worldpanel. "Leading 10 FMCG brands ranked by consumer reach in the United Kingdom (UK) in 2020 (in million Consumer Reach Points*)." Chart. December 2, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/301849/leading-ten-fmcg-brands-in-the-united-kingdom-uk/
Kantar Worldpanel. (2021). Leading 10 FMCG brands ranked by consumer reach in the United Kingdom (UK) in 2020 (in million Consumer Reach Points*). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/301849/leading-ten-fmcg-brands-in-the-united-kingdom-uk/
Kantar Worldpanel. "Leading 10 Fmcg Brands Ranked by Consumer Reach in The United Kingdom (Uk) in 2020 (in Million Consumer Reach Points*)." Statista, Statista Inc., 2 Dec 2021, https://www.statista.com/statistics/301849/leading-ten-fmcg-brands-in-the-united-kingdom-uk/
Kantar Worldpanel, Leading 10 FMCG brands ranked by consumer reach in the United Kingdom (UK) in 2020 (in million Consumer Reach Points*) Statista, https://www.statista.com/statistics/301849/leading-ten-fmcg-brands-in-the-united-kingdom-uk/ (last visited December 21, 2024)
Leading 10 FMCG brands ranked by consumer reach in the United Kingdom (UK) in 2020 (in million Consumer Reach Points*) [Graph], Kantar Worldpanel, December 2, 2021. [Online]. Available: https://www.statista.com/statistics/301849/leading-ten-fmcg-brands-in-the-united-kingdom-uk/
