Leading FMCG brands in the United Kingdom (UK) 2020, by consumer reach

In 2020, Warburtons ranked highest with 591 million consumer reach points among the leading ten fast moving consumer goods (FMCG) brands in the United Kingdom (UK). Heinz was ranked second highest with 373 million points.

Fast moving consumer goods

Fast moving consumer goods refer to products that are sold quickly and at a relatively low cost. Products categories include soft drinks, toiletries, over the counter drugs, processed foods, and a wide range of other consumables. These products are normally sold in large quantities and often have a short shelf life. Pampers has the highest brand value of fast moving consumer goods brands in the world, amounting to approximately 14 billion U.S. dollars.

Warburtons and the Kraft Heinz Company

Ranked first in the United Kingdom, Warburtons is one of the UK's leading bread brands. The company was first started in 1876 and continues to be a family run business. Heinz, the UK's second most chosen FMCG brand, is an American-based company, founded in 1869. In 2015, Heinz merged with the Kraft Foods Group to become the Kraft Heinz Company. Condiments and sauces account for roughly one quarter of the Kraft Heinz Company's worldwide sales.