Smartphone users who have made an in-app purchase 2014

Published by Statista Research Department, Mar 29, 2014
This statistic shows the share of smartphone users who have made an in-app purchase. As of March 2014, 85 percent of responents from a multi-country survey stated that they had not made an in-app purchase. During 2014, in-app purchases generated an estimated 7.8 billion U.S. dollars in revenue were generated.

Percentage of smartphone users who have made an in-app purchase as of March 2014

CharacteristicShare of users
Have made in-app purchase 15%
Have not made in-app purchase 85%
Showing entries 1 to 2 (2 entries in total)
Created with Highcharts 7.2.2Share of users15%15%85%85%Have made in-app purchaseHave not made in-app purchase
0%20%40%60%80%100%

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Release date

March 2014

Region

China, Japan, South Korea, United Kingdom, United States

Survey time period

March 2014

Supplementary notes

Date is presumed.

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