Branded videos: global viewership 2013, by gender

Published by Statista Research Department, Mar 27, 2014
This statistic shows the percentage of global internet users who watch branded videos as of 4th quarter 2013, by gender. During the survey period, it was found that 29 percent of male internet users were watching branded online videos. Overall, 26 percent of internet users worldwide watched branded video content.

Percentage of global internet users who watch branded videos as of 4th quarter 2013, by gender

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Release date

March 2014

Region

Worldwide

Survey time period

4th quarter 2013

Age group

16 to 64 years

Supplementary notes

Survey question: "Which of the following brand-related actions have you done in the past month?" "Watch branded videos"

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Global overview

8

Mobile video advertising

8

Mobile video viewing

7

General device usage

4

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Topics

Video advertising and marketing in the U.S.Online video usage in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Video advertising and marketing worldwide
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