Nike's direct-to-consumer brand NIKE Direct generated approximately 21.5 billion U.S. dollars of revenue in the year ended May 31, 2024. The revenue made from NIKE Direct has more than doubled since the financial year of 2017, but did not grow by much compared to the previous year.
Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2024
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nike. (July 25, 2024). Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/294512/nike-s-dtc-revenue-worldwide/
Nike. "Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2024 (in billion U.S. dollars)." Chart. July 25, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/294512/nike-s-dtc-revenue-worldwide/
Nike. (2024). Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/294512/nike-s-dtc-revenue-worldwide/
Nike. "Nike Brand's Direct-to-consumer Revenue Worldwide from The Fiscal Years of 2009 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 25 Jul 2024, https://www.statista.com/statistics/294512/nike-s-dtc-revenue-worldwide/
Nike, Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/294512/nike-s-dtc-revenue-worldwide/ (last visited December 30, 2024)
Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2024 (in billion U.S. dollars) [Graph], Nike, July 25, 2024. [Online]. Available: https://www.statista.com/statistics/294512/nike-s-dtc-revenue-worldwide/