Nike's direct-to-consumer brand NIKE Direct generated approximately 21.3 billion U.S. dollars of revenue in the year ended May 31, 2023. The revenue made from NIKE Direct has more than doubled since the financial year of 2017.
Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2023
(in billion U.S. dollars)
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Nike. (July 20, 2023). Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/294512/nike-s-dtc-revenue-worldwide/
Nike. "Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2023 (in billion U.S. dollars)." Chart. July 20, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/294512/nike-s-dtc-revenue-worldwide/
Nike. (2023). Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/294512/nike-s-dtc-revenue-worldwide/
Nike. "Nike Brand's Direct-to-consumer Revenue Worldwide from The Fiscal Years of 2009 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 20 Jul 2023, https://www.statista.com/statistics/294512/nike-s-dtc-revenue-worldwide/
Nike, Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/294512/nike-s-dtc-revenue-worldwide/ (last visited July 22, 2024)
Nike brand's direct-to-consumer revenue worldwide from the fiscal years of 2009 to 2023 (in billion U.S. dollars) [Graph], Nike, July 20, 2023. [Online]. Available: https://www.statista.com/statistics/294512/nike-s-dtc-revenue-worldwide/