This statistic illustrates the share of advertising spending in the United Kingdom spent on digital or online advertising from 2010 to 2013, with a forecast to 2015. In 2010, digital ads accounted for 29.3 percent of advertising expenditure. As of 2015, digital will account for over 44 percent of advertising spending in the UK.
Digital advertising share of ad spending in the United Kingdom (UK) from 2010 to 2015
Characteristic
Share of spending**
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* Forecast ** At current prices. Figures are after (net) negotiated discounts. Agency commission has not been deducted from the figures. The figures do not include production costs.
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Aegis, & Dentsu. (November 30, 2014). Digital advertising share of ad spending in the United Kingdom (UK) from 2010 to 2015 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/
Aegis, und Dentsu. "Digital advertising share of ad spending in the United Kingdom (UK) from 2010 to 2015." Chart. November 30, 2014. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/
Aegis, Dentsu. (2014). Digital advertising share of ad spending in the United Kingdom (UK) from 2010 to 2015. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/
Aegis, and Dentsu. "Digital Advertising Share of Ad Spending in The United Kingdom (Uk) from 2010 to 2015." Statista, Statista Inc., 30 Nov 2014, https://www.statista.com/statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/
Aegis & Dentsu, Digital advertising share of ad spending in the United Kingdom (UK) from 2010 to 2015 Statista, https://www.statista.com/statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/ (last visited July 22, 2024)
Digital advertising share of ad spending in the United Kingdom (UK) from 2010 to 2015 [Graph], Aegis, & Dentsu, November 30, 2014. [Online]. Available: https://www.statista.com/statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/