Digital share of ad spend in the UK 2012-2028
In 2024, digital advertising was estimated to account for 82.6 percent of total advertising spending in the United Kingdom (UK). The share is expected to increase to 86.2 percent by 2028.
Share of digital in advertising spending in the United Kingdom from 2012 to 2028
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Other statistics that may interest you Digital advertising in Western Europe
Overview
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- Premium Statistic Advertising spending worldwide 2022-2026, by region
- Premium Statistic Digital ad spending in Western Europe 2017-2029
- Premium Statistic Digital ad spend in Western Europe 2024, by country
- Premium Statistic Countries with highest digital ad spend per internet user in Europe 2024
- Premium Statistic Digital ad spend in Western Europe 2023, by format
United Kingdom
7
- Premium Statistic Digital advertising spending in the UK 2008-2023
- Premium Statistic Digital share of ad spend in the UK 2012-2028
- Premium Statistic Online ad spend in the UK 2023, by type
- Premium Statistic Mobile advertising revenue in the UK 2011-2023
- Premium Statistic Mobile share of digital ad spend in the UK 2008-2023
- Premium Statistic Attitudes towards online advertising in the UK 2024
- Premium Statistic Digital advertising touchpoints in the UK 2024
Germany
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- Premium Statistic Online advertising revenue in Germany 2017-2027
- Premium Statistic Digital share of ad spend in Germany 2020-2023
- Premium Statistic Digital marketing spend in Germany 2023, by type
- Premium Statistic Opinions on digital ad market growth in Germany for 2025
- Premium Statistic Digital ad spend in Germany 2020-2023, by device
- Basic Statistic Ranking of the leading internet agencies in Germany 2023
- Premium Statistic Attitudes towards online advertising in Germany 2024
- Premium Statistic Digital advertising touchpoints in Germany 2024
France
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- Premium Statistic Digital advertising market value in France 2019 to 2024
- Premium Statistic Digital share of ad spend in France 2022-2023
- Premium Statistic Digital ad spend in France 2023, by format
- Premium Statistic Ad spending of the mobile digital advertising industry in France 2018-2028
- Premium Statistic Mobile ad spending share of the digital advertising industry in France 2020-2030
- Premium Statistic Attitudes towards online advertising in France 2024
- Premium Statistic Digital advertising touchpoints in France 2024
Italy
7
- Premium Statistic Internet advertising spending in Italy 2019-2024
- Premium Statistic Share of digital in ad spend in Italy 2016-2023
- Premium Statistic Internet ad spend in Italy 2023, by format
- Premium Statistic Mobile ad spending in Italy 2018-2028
- Premium Statistic Mobile share of internet ad spend in Italy 2018-2028
- Premium Statistic Attitudes towards online advertising in Italy 2024
- Premium Statistic Digital advertising touchpoints in Italy 2024
Spain
7
- Premium Statistic Digital ad spend in Spain 2019-2023
- Premium Statistic Share of digital in ad spend in Spain 2015-2023
- Premium Statistic Digital advertising spending share Spain 2018-2028, by device
- Premium Statistic Digital ad spend in Spain 2022, by format
- Premium Statistic Leading digital advertising sectors in Spain 2023, by share of voice
- Premium Statistic Attitudes towards online advertising in Spain 2024
- Premium Statistic Digital advertising touchpoints in Spain 2024
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- Pfizer's ad spending 2006-2023
- Paid ad methods used for B2C content marketing North America 2022
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
- Advertising spending of Verizon 2009-2023
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Online advertising of companies in China 2016
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
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- FIFA: revenue from marketing rights 2003-2022
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- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Sponsorship spending in North America 2007-2018
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- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
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Starter Account
For single users
$199 USD
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- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
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- Free + Premium Statistics
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
eMarketer. (May 8, 2024). Share of digital in advertising spending in the United Kingdom from 2012 to 2028 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/
eMarketer. "Share of digital in advertising spending in the United Kingdom from 2012 to 2028." Chart. May 8, 2024. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/
eMarketer. (2024). Share of digital in advertising spending in the United Kingdom from 2012 to 2028. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/
eMarketer. "Share of Digital in Advertising Spending in The United Kingdom from 2012 to 2028." Statista, Statista Inc., 8 May 2024, https://www.statista.com/statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/
eMarketer, Share of digital in advertising spending in the United Kingdom from 2012 to 2028 Statista, https://www.statista.com/statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/ (last visited December 26, 2024)
Share of digital in advertising spending in the United Kingdom from 2012 to 2028 [Graph], eMarketer, May 8, 2024. [Online]. Available: https://www.statista.com/statistics/294086/digital-advertising-share-of-ad-spend-in-the-united-kingdom/