In 2021, more than 78 billion U.S. dollars were invested in digital advertising in Western Europe. Display was the largest format, with an expenditure of nearly 40 billion. Search followed with 35 billion.
Digital advertising spending in Western Europe in 2022, by format (in billion U.S. dollars)
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Other statistics that may interest you Digital advertising in Western Europe
Overview
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- Premium Statistic Advertising spending worldwide 2022-2026, by region
- Premium Statistic Digital ad spending in Western Europe 2017-2027
- Premium Statistic Digital ad spend in Western Europe 2023, by country
- Premium Statistic Countries with highest digital ad spend per internet user in Europe 2023
- Premium Statistic Digital ad spend in Western Europe 2022, by format
United Kingdom
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- Premium Statistic Digital advertising spending in the UK 2008-2023
- Premium Statistic Advertising revenue share in the UK 2022, by medium
- Premium Statistic Online ad spend in the UK 2023, by type
- Premium Statistic Mobile advertising revenue in the UK 2011-2023
- Premium Statistic Mobile share of digital ad spend in the UK 2008-2023
- Premium Statistic Attitudes towards online advertising in the UK 2023
- Premium Statistic Digital advertising touchpoints in the UK 2023
Germany
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- Premium Statistic Online advertising revenue in Germany 2017-2027
- Premium Statistic Digital share of ad spend in Germany 2020-2023
- Premium Statistic Digital marketing spend in Germany 2023, by type
- Premium Statistic Opinions on digital ad market growth in Germany for 2024
- Premium Statistic Digital ad spend in Germany 2020-2023, by device
- Basic Statistic Ranking of the leading internet agencies in Germany 2022
- Premium Statistic Attitudes towards online advertising in Germany 2023
- Premium Statistic Digital advertising touchpoints in Germany 2023
France
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- Premium Statistic Digital advertising market value in France 2019 to 2024
- Premium Statistic Digital share of ad spend in France 2019-2023
- Premium Statistic Digital ad spend in France 2022, by format
- Premium Statistic Ad spending of the mobile digital advertising industry in France 2018-2028
- Premium Statistic Mobile ad spending share of the digital advertising industry in France 2017-2027
- Premium Statistic Attitudes towards online advertising in France 2023
- Premium Statistic Digital advertising touchpoints in France 2023
Italy
7
- Premium Statistic Internet advertising spending in Italy 2019-2023
- Premium Statistic Share of digital in ad spend in Italy 2016-2022
- Premium Statistic Internet ad spend in Italy 2022, by format
- Premium Statistic Mobile ad spending in Italy 2017-2027
- Premium Statistic Mobile share of internet ad spend in Italy 2017-2027
- Premium Statistic Attitudes towards online advertising in Italy 2023
- Premium Statistic Digital advertising touchpoints in Italy 2023
Spain
7
- Premium Statistic Digital ad spend in Spain 2019-2023
- Premium Statistic Share of digital in ad spend in Spain 2015-2023
- Premium Statistic Digital advertising spending share Spain 2018-2028, by device
- Premium Statistic Digital ad spend in Spain 2022, by format
- Premium Statistic Leading digital advertising sectors in Spain 2023, by share of voice
- Premium Statistic Attitudes towards online advertising in Spain 2023
- Premium Statistic Digital advertising touchpoints in Spain 2023
Further related statistics
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- Finland: digital advertising spending from 2011 to 2017
- Sweden: digital advertising spending from 2011 to 2017
- Digital ad spend in Spain 2019-2023
- Digital advertising spending in Norway from 2012 to 2017
- Italy: digital advertising spending from 2011 to 2017
- The Netherlands: digital advertising spending forecast from 2011 to 2017
- Denmark: digital ad spend growth 2013-2018
- Internet ad spend in India 2006-2016
- Share of social in digital ad spend in the U.S. 2021-2025
- Indonesia: digital ad spend growth 2012-2018
- Brazil: digital ad spend 2018, by medium
- Digital ad spend growth rate India 2019-2023
- Expenditure share general display advertising Australia Q2 2016 by sector
- Argentina: digital ad spend growth 2017-2022
Further Content: You might find this interesting as well
Statistics
- Finland: digital advertising spending from 2011 to 2017
- Sweden: digital advertising spending from 2011 to 2017
- Digital ad spend in Spain 2019-2023
- Digital advertising spending in Norway from 2012 to 2017
- Italy: digital advertising spending from 2011 to 2017
- The Netherlands: digital advertising spending forecast from 2011 to 2017
- Denmark: digital ad spend growth 2013-2018
- Internet ad spend in India 2006-2016
- Share of social in digital ad spend in the U.S. 2021-2025
- Indonesia: digital ad spend growth 2012-2018
- Brazil: digital ad spend 2018, by medium
- Digital ad spend growth rate India 2019-2023
- Expenditure share general display advertising Australia Q2 2016 by sector
- Argentina: digital ad spend growth 2017-2022
eMarketer. (May 25, 2022). Digital advertising spending in Western Europe in 2022, by format (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/281215/western-europe-digital-advertising-spending-by-format/
eMarketer. "Digital advertising spending in Western Europe in 2022, by format (in billion U.S. dollars)." Chart. May 25, 2022. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/281215/western-europe-digital-advertising-spending-by-format/
eMarketer. (2022). Digital advertising spending in Western Europe in 2022, by format (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/281215/western-europe-digital-advertising-spending-by-format/
eMarketer. "Digital Advertising Spending in Western Europe in 2022, by Format (in Billion U.S. Dollars)." Statista, Statista Inc., 25 May 2022, https://www.statista.com/statistics/281215/western-europe-digital-advertising-spending-by-format/
eMarketer, Digital advertising spending in Western Europe in 2022, by format (in billion U.S. dollars) Statista, https://www.statista.com/statistics/281215/western-europe-digital-advertising-spending-by-format/ (last visited May 11, 2024)
Digital advertising spending in Western Europe in 2022, by format (in billion U.S. dollars) [Graph], eMarketer, May 25, 2022. [Online]. Available: https://www.statista.com/statistics/281215/western-europe-digital-advertising-spending-by-format/