Advertisers in the United Kingdom are forecast to spend 10.51 billion British pounds during the Christmas season of 2024, corresponding with the fourth quarter of the year. Paid seach is expected to be the most invested medium, with approximately four billion pounds.
Christmas season advertising spending in the United Kingdom in 2024, by medium
(in billion GBP)
* Broadcaster VoD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals, so care should be taken to avoid double counting. Online radio is display advertising on broadcaster's websites.
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WARC. (November 6, 2024). Christmas season advertising spending in the United Kingdom in 2024, by medium (in billion GBP) [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/293678/advertising-expenditure-in-the-united-kingdom-by-medium/
WARC. "Christmas season advertising spending in the United Kingdom in 2024, by medium (in billion GBP)." Chart. November 6, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/293678/advertising-expenditure-in-the-united-kingdom-by-medium/
WARC. (2024). Christmas season advertising spending in the United Kingdom in 2024, by medium (in billion GBP). Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/293678/advertising-expenditure-in-the-united-kingdom-by-medium/
WARC. "Christmas Season Advertising Spending in The United Kingdom in 2024, by Medium (in Billion Gbp)." Statista, Statista Inc., 6 Nov 2024, https://www.statista.com/statistics/293678/advertising-expenditure-in-the-united-kingdom-by-medium/
WARC, Christmas season advertising spending in the United Kingdom in 2024, by medium (in billion GBP) Statista, https://www.statista.com/statistics/293678/advertising-expenditure-in-the-united-kingdom-by-medium/ (last visited December 03, 2024)
Christmas season advertising spending in the United Kingdom in 2024, by medium (in billion GBP) [Graph], WARC, November 6, 2024. [Online]. Available: https://www.statista.com/statistics/293678/advertising-expenditure-in-the-united-kingdom-by-medium/
