This statistic displays advertising spending in Germany, by medium, from 2008 to 2018, with forecast to 2020. It was forecast that television advertising spending would reach 4.66 billion euro in 2020.
Advertising expenditure in Germany from 2008 to 2020, by medium (in million euro)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
8
- Premium Statistic Advertising spending in Ireland in 2023, by medium
- Premium Statistic Advertising revenue in Spain 2017-2026, by medium
- Premium Statistic Advertising expenditure in Portugal 2022, by medium
- Premium Statistic Advertising expenditure in France 2012-2027, by medium
- Premium Statistic Advertising spending distribution in Bulgaria 2008-2015, by medium
- Premium Statistic Advertising revenue distribution in Ireland 2015-2028, by medium
- Premium Statistic Ad spending in Italy 2021-2022, by medium
- Premium Statistic Outdoor advertising expenditure in Germany 2008-2015
About the region
10
- Premium Statistic Digital ad spend in Germany 2023, by device
- Premium Statistic Advertising spending growth in Germany in 2014, by medium
- Premium Statistic Digital display advertising year-on-year growth in Germany 2008-2015
- Premium Statistic Year-on-year gross advertising expenditure change Germany 2024, by type of media
- Premium Statistic Advertising revenue of TV channel Super RTL in Germany 2006-2021
- Premium Statistic Advertising revenue of TV channel ZDF in Germany 2006-2021
- Premium Statistic Advertising revenue of TV channel N24 in Germany 2006-2021
- Premium Statistic Advertising revenue of TV channel n-tv in Germany 2006-2021
- Premium Statistic Advertising revenue of TV channel Vox in Germany 2006-2021
- Premium Statistic Advertising revenue of TV channel ProSieben in Germany 2006-2021
Selected statistics
2
Other regions
8
- Premium Statistic Gross newspaper advertising spend in the Netherlands 2019-2022
- Premium Statistic Newspaper advertising expenditure in Spain 2011-2022
- Premium Statistic Cinema advertising revenue in the United Kingdom (UK) 2012-2027
- Premium Statistic Cinema advertising expenditure in France 2012-2021
- Premium Statistic Television advertising expenditure in Portugal 2019-2021
- Premium Statistic Radio advertising expenditure in Austria 2012-2022
- Premium Statistic Digital ad spend growth in Sweden 2021-2022
- Premium Statistic Distribution of ad and marketing communications spending in Norway 2019, by media
Related statistics
9
- Premium Statistic OOH advertising spending growth in the United Kingdom (UK) 2017-2025
- Premium Statistic Advertising spending growth in Sweden 2022, by medium
- Premium Statistic Advertising spending distribution in Norway 2018, by medium
- Premium Statistic Distribution of advertising spending in Sweden 2022, by medium
- Premium Statistic Distribution of ad and marketing communications spending in Sweden 2019, by activity
- Premium Statistic Advertising and marketing communications spending in Sweden 2019, by activity
- Premium Statistic Advertising revenues of TV 2 AS 2008-2021
- Premium Statistic Local daily newspaper advertising spending in Sweden 2009-2022
- Premium Statistic Metropolitan daily newspaper advertising spending in Sweden 2009-2022
Further related statistics
10
- Average time spent with magazines in North America in 2018, by format
- Media influencing final decisions about politics in the U.S. in 2011
- Digital news purchases worldwide 2023
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA broadcasting revenue 2015-2023
- FIFA: revenue from marketing rights 2003-2022
- Minutes per day spent watching broadcast TV in the UK 2010-2022, by age
- Verizon: ad spend in the U.S. 2009-2022
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Use of a smart TV to go online in the UK 2013-2020, by age
Further Content: You might find this interesting as well
Statistics
- Average time spent with magazines in North America in 2018, by format
- Media influencing final decisions about politics in the U.S. in 2011
- Digital news purchases worldwide 2023
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA broadcasting revenue 2015-2023
- FIFA: revenue from marketing rights 2003-2022
- Minutes per day spent watching broadcast TV in the UK 2010-2022, by age
- Verizon: ad spend in the U.S. 2009-2022
- JPMorgan Chase: ad spend in the U.S. 2009-2022
- Use of a smart TV to go online in the UK 2013-2020, by age
GroupM. (June 30, 2019). Advertising expenditure in Germany from 2008 to 2020, by medium (in million euro) [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/387483/advertising-expenditure-in-germany-by-medium/
GroupM. "Advertising expenditure in Germany from 2008 to 2020, by medium (in million euro)." Chart. June 30, 2019. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/387483/advertising-expenditure-in-germany-by-medium/
GroupM. (2019). Advertising expenditure in Germany from 2008 to 2020, by medium (in million euro). Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/387483/advertising-expenditure-in-germany-by-medium/
GroupM. "Advertising Expenditure in Germany from 2008 to 2020, by Medium (in Million Euro)." Statista, Statista Inc., 30 Jun 2019, https://www.statista.com/statistics/387483/advertising-expenditure-in-germany-by-medium/
GroupM, Advertising expenditure in Germany from 2008 to 2020, by medium (in million euro) Statista, https://www.statista.com/statistics/387483/advertising-expenditure-in-germany-by-medium/ (last visited May 11, 2024)
Advertising expenditure in Germany from 2008 to 2020, by medium (in million euro) [Graph], GroupM, June 30, 2019. [Online]. Available: https://www.statista.com/statistics/387483/advertising-expenditure-in-germany-by-medium/