The graph presents data PC/laptop ad formats believed to be best-suited for integrated multiscreen opportunities in the United States as of August 2013. Among the surveyed marketers, 61 percent stated that search ads were best suited for that purpose.
What advertising formats do you believe are best-suited for integrated multi-screen advertising opportunities?
The survey was conducted among 274 respondents [119 client-side marketers (members of the ANA), 80 media sellers and 75 agencies]. The source does not provide information on the type of survey used. Multiple answers were permitted.
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ANA, & Nielsen. (December 5, 2013). What advertising formats do you believe are best-suited for integrated multi-screen advertising opportunities? [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/292044/pc-laptop-ad-formats-best-suited-for-multiscreen-usa/
ANA, und Nielsen. "What advertising formats do you believe are best-suited for integrated multi-screen advertising opportunities?." Chart. December 5, 2013. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/292044/pc-laptop-ad-formats-best-suited-for-multiscreen-usa/
ANA, Nielsen. (2013). What advertising formats do you believe are best-suited for integrated multi-screen advertising opportunities?. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/292044/pc-laptop-ad-formats-best-suited-for-multiscreen-usa/
ANA, and Nielsen. "What Advertising Formats Do You Believe Are Best-suited for Integrated Multi-screen Advertising Opportunities?." Statista, Statista Inc., 5 Dec 2013, https://www.statista.com/statistics/292044/pc-laptop-ad-formats-best-suited-for-multiscreen-usa/
ANA & Nielsen, What advertising formats do you believe are best-suited for integrated multi-screen advertising opportunities? Statista, https://www.statista.com/statistics/292044/pc-laptop-ad-formats-best-suited-for-multiscreen-usa/ (last visited December 04, 2024)
What advertising formats do you believe are best-suited for integrated multi-screen advertising opportunities? [Graph], ANA, & Nielsen, December 5, 2013. [Online]. Available: https://www.statista.com/statistics/292044/pc-laptop-ad-formats-best-suited-for-multiscreen-usa/
