In 2023, Nestlé was the highest-valued Swiss brand worldwide, with a brand value of 21.3 billion Swiss francs. Rolex ranked second with approximately 10.2 billion Swiss francs.
Another Swiss brand that stands out globally is Rolex, the world-renowned manufacturer of luxury watches and watch components. Established in 1905, the Geneva-based watch manufacturer had the highest market share worldwide among other Swiss watch brands such as Omega, Cartier watches, Patek Philippe, Audemars Piquet, and Longines in 2022. According to a survey conducted by Statista in 2022, brand awareness of Rolex in the United States amounted to 87 percent. According to the same study, 23 percent of respondents owned a Rolex watch in the U.S. that year.
Leading Swiss brands worldwide in 2023, by brand value
(in billion CHF)
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Brand value in billion CHF
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Brand Finance. (September 5, 2023). Leading Swiss brands worldwide in 2023, by brand value (in billion CHF) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/291868/most-valuable-swiss-brands/
Brand Finance. "Leading Swiss brands worldwide in 2023, by brand value (in billion CHF)." Chart. September 5, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/291868/most-valuable-swiss-brands/
Brand Finance. (2023). Leading Swiss brands worldwide in 2023, by brand value (in billion CHF). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/291868/most-valuable-swiss-brands/
Brand Finance. "Leading Swiss Brands Worldwide in 2023, by Brand Value (in Billion Chf)." Statista, Statista Inc., 5 Sep 2023, https://www.statista.com/statistics/291868/most-valuable-swiss-brands/
Brand Finance, Leading Swiss brands worldwide in 2023, by brand value (in billion CHF) Statista, https://www.statista.com/statistics/291868/most-valuable-swiss-brands/ (last visited August 25, 2024)
Leading Swiss brands worldwide in 2023, by brand value (in billion CHF) [Graph], Brand Finance, September 5, 2023. [Online]. Available: https://www.statista.com/statistics/291868/most-valuable-swiss-brands/