Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowGlobal advertising expenditure of Kellanova's 2010-2023
In 2023, the Kellanova Company spent a around 633 million U.S. dollars on advertising. Kellanova's is a multinational consumer goods company with a focus on breakfast cereals and convenience foods. The company is headquartered in Battle Creek, MI, United States, and was previously named Kellogg.
The Kellanova Company
Kellanova was one of the largest food and beverage companies in North America: with over 8.3 billion U.S. dollars in sales, the enterprise currently ranks 17th. Not only was Kellogg Co. one of the leading companies within the country, Kellanova was also one of the most valuable food brands in the world. In 2021, Kellanova's had a brand value of over six and a half billion U.S. dollars.
TV advertising in North America
Companies in North America, especially in the United States, spend significant amounts of their capital on television advertising for their brands. In North America, some 64.5 billion U.S. dollars are spent annually on TV advertising. In the United States, CBS, NBC, and ABC were the leading broadcast TV networks in terms of ad spend.
