This statistic displays the factors UK e-mail marketers named most important in helping achieve business goals from 2012 to 2015. In 2012, click rates ranked first, at 63 percent of respondents reporting click rates as an important factor. Of marketers, 44 percent reported conversion rates as the most important factor in 2013.
Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?
** n (2012) = 161; n (2013) = 128; n (2014) = 73, n (2015) = 123 Multiple answers were possible. Figures for 2012 to 2013 published earlier by the source.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
UK DMA, & dotmailer . (February 16, 2016). Thinking about the following factors, which of them are most important to you in helping you achieve your business goals? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/283095/factors-helping-e-mail-marketers-reach-goalse-in-the-uk-ranked-by-importance/
UK DMA, und dotmailer . "Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?." Chart. February 16, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/283095/factors-helping-e-mail-marketers-reach-goalse-in-the-uk-ranked-by-importance/
UK DMA, dotmailer . (2016). Thinking about the following factors, which of them are most important to you in helping you achieve your business goals?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/283095/factors-helping-e-mail-marketers-reach-goalse-in-the-uk-ranked-by-importance/
UK DMA, and dotmailer . "Thinking about The following Factors, Which of Them Are Most Important to You in Helping You Achieve Your Business Goals?." Statista, Statista Inc., 16 Feb 2016, https://www.statista.com/statistics/283095/factors-helping-e-mail-marketers-reach-goalse-in-the-uk-ranked-by-importance/
UK DMA & dotmailer , Thinking about the following factors, which of them are most important to you in helping you achieve your business goals? Statista, https://www.statista.com/statistics/283095/factors-helping-e-mail-marketers-reach-goalse-in-the-uk-ranked-by-importance/ (last visited December 22, 2024)
Thinking about the following factors, which of them are most important to you in helping you achieve your business goals? [Graph], UK DMA, & dotmailer , February 16, 2016. [Online]. Available: https://www.statista.com/statistics/283095/factors-helping-e-mail-marketers-reach-goalse-in-the-uk-ranked-by-importance/