During a 2021 survey carried out among marketers from the United Kingdom, it was found that the approximate return for every pound spent on email marketing stood at 38.33 British pounds. A year earlier, it amounted to 35.41 pounds.
Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2021
(in GBP)
Characteristic
ROI in GBP
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UK DMA. (May 25, 2021). Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2021 (in GBP) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA. "Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2021 (in GBP)." Chart. May 25, 2021. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA. (2021). Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2021 (in GBP). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA. "Average Return-on-investment (Roi) of Email Marketing Campaigns in The United Kingdom (Uk) from 2016 to 2021 (in Gbp)." Statista, Statista Inc., 25 May 2021, https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/
UK DMA, Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2021 (in GBP) Statista, https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/ (last visited July 03, 2024)
Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2021 (in GBP) [Graph], UK DMA, May 25, 2021. [Online]. Available: https://www.statista.com/statistics/283067/return-on-investment-roi-for-email-marketing-in-the-uk/