E-mail marketing's ROI in the UK 2016-2021

Published by Statista Research Department, Jul 27, 2023
During a 2021 survey carried out among marketers from the United Kingdom, it was found that the approximate return for every pound spent on email marketing stood at 38.33 British pounds. A year earlier, it amounted to 35.41 pounds.

Average return-on-investment (ROI) of email marketing campaigns in the United Kingdom (UK) from 2016 to 2021 (in GBP)

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Sources

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Release date

May 2021

Region

United Kingdom

Survey time period

April 2021

Number of respondents

213 respondents

Special properties

among marketers

Method of interview

Online interview

Supplementary notes

The source does not provide information about the methodology of the surveys preceding 2021.

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