This statistic displays how marketers manage e-mail programs in the United Kingdom (UK) in 2017. During the survey, it was found that 60 percent of marketers involved CRM technology in their e-mail marketing programs, while 43 percent of respondents reported that they outsourced e-mail marketing solutions, and 23 percent used multi-channel integrations such as SMS, app notifications, social media, etc.
How do you manage your e-mail marketing program?
Characteristic
Share of respondents
Content management system
22%
Segmentation platform
22%
Multi-channel integrations (SMS, App notifications, Social Media)
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UK DMA, & dotmailer . (March 26, 2019). How do you manage your e-mail marketing program? [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/283066/outsourcing-and-management-of-e-mail-marketing-in-the-united-kingdom-uk/
UK DMA, und dotmailer . "How do you manage your e-mail marketing program?." Chart. March 26, 2019. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/283066/outsourcing-and-management-of-e-mail-marketing-in-the-united-kingdom-uk/
UK DMA, dotmailer . (2019). How do you manage your e-mail marketing program?. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/283066/outsourcing-and-management-of-e-mail-marketing-in-the-united-kingdom-uk/
UK DMA, and dotmailer . "How Do You Manage Your E-mail Marketing Program?." Statista, Statista Inc., 26 Mar 2019, https://www.statista.com/statistics/283066/outsourcing-and-management-of-e-mail-marketing-in-the-united-kingdom-uk/
UK DMA & dotmailer , How do you manage your e-mail marketing program? Statista, https://www.statista.com/statistics/283066/outsourcing-and-management-of-e-mail-marketing-in-the-united-kingdom-uk/ (last visited December 24, 2024)
How do you manage your e-mail marketing program? [Graph], UK DMA, & dotmailer , March 26, 2019. [Online]. Available: https://www.statista.com/statistics/283066/outsourcing-and-management-of-e-mail-marketing-in-the-united-kingdom-uk/
