During a 2021 survey carried out among marketers from the United Kingdom, 38 percent of respondents stated that technology was a factor preventing them from successful execution of email marketing campaigns. Most mentioned factors were lack of data and lack of budget or resources, both listed by 52 percent of responding marketers.
Factors preventing successful execution of email marketing campaigns in the United Kingdom (UK) as of April 2021
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UK DMA. (May 23, 2021). Factors preventing successful execution of email marketing campaigns in the United Kingdom (UK) as of April 2021 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/283064/factors-preventing-e-mail-marketing-success-in-the-uk/
UK DMA. "Factors preventing successful execution of email marketing campaigns in the United Kingdom (UK) as of April 2021." Chart. May 23, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/283064/factors-preventing-e-mail-marketing-success-in-the-uk/
UK DMA. (2021). Factors preventing successful execution of email marketing campaigns in the United Kingdom (UK) as of April 2021. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/283064/factors-preventing-e-mail-marketing-success-in-the-uk/
UK DMA. "Factors Preventing Successful Execution of Email Marketing Campaigns in The United Kingdom (Uk) as of April 2021." Statista, Statista Inc., 23 May 2021, https://www.statista.com/statistics/283064/factors-preventing-e-mail-marketing-success-in-the-uk/
UK DMA, Factors preventing successful execution of email marketing campaigns in the United Kingdom (UK) as of April 2021 Statista, https://www.statista.com/statistics/283064/factors-preventing-e-mail-marketing-success-in-the-uk/ (last visited November 21, 2024)
Factors preventing successful execution of email marketing campaigns in the United Kingdom (UK) as of April 2021 [Graph], UK DMA, May 23, 2021. [Online]. Available: https://www.statista.com/statistics/283064/factors-preventing-e-mail-marketing-success-in-the-uk/