Mexico: number of Facebook users 2018-2027

It is estimated that Mexico had approximately 90.21 million Facebook users in 2022. According to forecasts, this figure is expected to rise up to 98.81 million by 2027 - an increase of approximately 8.6 million users. In the same year, 68.57 percent of the country's population were on Facebook, with almost half of those being aged between 18 and 34 years old.

Facebook usage

Mark Zuckerberg's social network is responsible for more than half of all desktop social media visits in Mexico and its use through mobile phones has been adopted strongly among individuals of all ages. Besides being the majority of the platform's users, women are also more active than their male counterparts, tending to share and like content, and click on ads throughout the platform more frequently.

More than entertainment

Facebook was used by more than three 60 percent of Mexican internet users as a news source, especially among those aged between 45-54 years old. However, social networks have also proven to be sources of misinformation. During the COVID-19 outbreak, Facebook was singled out as the platform through which users received the greatest number of fake news on the matter.