In 2021, more than 78 billion U.S. dollars were invested in digital advertising in Western Europe. Display was the largest format, with an expenditure of nearly 40 billion. Search followed with 35 billion.
Digital advertising spending in Western Europe in 2022, by format
(in billion U.S. dollars)
Characteristic
Spending in billion U.S. dollars
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includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices on all formats mentioned
Supplementary notes
* Banners (static display), rich media, sponsorships, video (including advertising that appears before, during, or after digital video contents in a video player. ** Paid listings, contextual text links, and paid inclusion.
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eMarketer. (May 25, 2022). Digital advertising spending in Western Europe in 2022, by format (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/281215/western-europe-digital-advertising-spending-by-format/
eMarketer. "Digital advertising spending in Western Europe in 2022, by format (in billion U.S. dollars)." Chart. May 25, 2022. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/281215/western-europe-digital-advertising-spending-by-format/
eMarketer. (2022). Digital advertising spending in Western Europe in 2022, by format (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/281215/western-europe-digital-advertising-spending-by-format/
eMarketer. "Digital Advertising Spending in Western Europe in 2022, by Format (in Billion U.S. Dollars)." Statista, Statista Inc., 25 May 2022, https://www.statista.com/statistics/281215/western-europe-digital-advertising-spending-by-format/
eMarketer, Digital advertising spending in Western Europe in 2022, by format (in billion U.S. dollars) Statista, https://www.statista.com/statistics/281215/western-europe-digital-advertising-spending-by-format/ (last visited July 05, 2024)
Digital advertising spending in Western Europe in 2022, by format (in billion U.S. dollars) [Graph], eMarketer, May 25, 2022. [Online]. Available: https://www.statista.com/statistics/281215/western-europe-digital-advertising-spending-by-format/