The market growth of advertising on search engines in China has significantly slowed down since 2018. In 2022, the ad revenue on search engines in China was forecasted to increase by 3.7 percent to 114.5 billion yuan.
Market size of advertising on search engines in China from 2016 to 2020 with forecasts until 2023
(in billion yuan)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Analysys. (January 13, 2022). Market size of advertising on search engines in China from 2016 to 2020 with forecasts until 2023 (in billion yuan) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/279731/market-volume-of-advertising-on-search-engines-in-china/
Analysys. "Market size of advertising on search engines in China from 2016 to 2020 with forecasts until 2023 (in billion yuan)." Chart. January 13, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/279731/market-volume-of-advertising-on-search-engines-in-china/
Analysys. (2022). Market size of advertising on search engines in China from 2016 to 2020 with forecasts until 2023 (in billion yuan). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/279731/market-volume-of-advertising-on-search-engines-in-china/
Analysys. "Market Size of Advertising on Search Engines in China from 2016 to 2020 with Forecasts until 2023 (in Billion Yuan)." Statista, Statista Inc., 13 Jan 2022, https://www.statista.com/statistics/279731/market-volume-of-advertising-on-search-engines-in-china/
Analysys, Market size of advertising on search engines in China from 2016 to 2020 with forecasts until 2023 (in billion yuan) Statista, https://www.statista.com/statistics/279731/market-volume-of-advertising-on-search-engines-in-china/ (last visited December 21, 2024)
Market size of advertising on search engines in China from 2016 to 2020 with forecasts until 2023 (in billion yuan) [Graph], Analysys, January 13, 2022. [Online]. Available: https://www.statista.com/statistics/279731/market-volume-of-advertising-on-search-engines-in-china/