Market size of online advertising in China 2018-2025

Published by
Lai Lin Thomala,
Sep 8, 2023
In 2023, the market size of internet advertising in China was estimated to reach 1.1 trillion yuan. The internet advertising market had been expanding with at a compound growth rate of 19.3 percent between 2018 and 2022. The growth was projected to slow down.

Market size of internet advertising in China from 2018 to 2022 with estimates till 2025 (in billion yuan)

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Release date

September 2023

Region

China

Survey time period

2018 to 2022

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of September 2023).

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