Ad spending of the online video industry in China 2011-2023

Published by
Lai Lin Thomala,
Jun 28, 2023
In 2020, the market size of online video advertising in China amounted to around 33 billion yuan. The Chinese online video market has been dominated by three tech giants: Baidu (iQiyi), Alibaba (Youku Tudou), and Tencent (Tencent or QQ Video), collectively known as BATs.

Market size of the online video advertising in China from 2011 to 2020 with a forecast until 2023 (in billion yuan)

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Release date

September 2021

Region

China

Survey time period

2011 to 2020

Supplementary notes

*Estimate.

One yuan equals approximately 0.13 euros and 0.15 U.S. dollars (as of October 2021).

According to the source, the data were calculated based on corporate information, interviews with industry experts and iResearch models.

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Advertising in ChinaLuxury marketing in ChinaMedia industry in ChinaInfluencer/KOL marketing in ChinaSocial media marketing in China
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