Impact of mobile ads on tablet owners in selected countries in 2011

Published by Statista Research Department, Mar 1, 2012
This statistic shows the impact of mobile advertising on tablet owners' shopping behavior in the third quarter of 2011. During that period, eight percent of U.S. tablet owners stated having purchased goods directly from their connected device after seeing a mobile ad.

Reactions of tablet owners in selected countries to seeing a mobile ad on their device in 2011

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Source

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Release date

March 2012

Region

Worldwide

Survey time period

Q3 2011

Special properties

Tablet owners

Supplementary notes

The source does not provide information on the age of respondents or the type of survey.

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Overview

6

Selected markets

6

Leading players

5

Advertising channels

5

E-mail, SMS, and Push marketing

5

Social media and influencer marketing

7

User Generated Content (UGC)

5

Further related statistics

10

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Statistics

Topics

TabletsAppleSamsung ElectronicsiPadPhablets
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