Online advertising revenue in China 2017-2023

Published by
Lai Lin Thomala,
Feb 6, 2024
China's online advertising market recorded a total revenue of 573 billion yuan in 2023, representing a 12.7 percent year-on-year growth. E-commerce, video, and search advertising were the industry drivers.

Revenue generated from online advertising in China from 2017 to 2023 (in billion yuan)

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Release date

January 2024

Region

China

Survey time period

2017 to 2023

Special properties

excluding Hong Kong, Macao, and Taiwan

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of January 2024).

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Key figures

7

Traditional advertising

6

Online advertising

5

Mobile advertising

6

Largest advertisers

7

Further related statistics

10

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Topics

Advertising in ChinaAdvertising worldwideAdvertising industry in IndiaMedia industry in ChinaAdvertising in BRIC countries
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