Most popular online shopping categories worldwide 2018

As of 2018, percent of global internet users had purchased fashion-related products through the internet, making apparel the most popular online shopping category worldwide. Footwear was ranked second with a percent online purchase reach.

Online shopping

There were a total of

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million digital buyers in the United States in 2018. This figure is projected to increase to over million buyers in 2023, reaching

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and

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percent of U.S. internet users respectively. The fastest-growing e-commerce categories are food and beverages with a percent CAGR between 2017 and 2023, compared to an average industry growth of percent.

Online retail in the United States

Overall, customers in the United States were satisfied with e-retail as a whole and online retail scored out of 100 points in the 2018 ACSI (American Customer Satisfaction Index). After years of being the highest-scored online retailer, customer satisfaction with Amazon decreased to 82/100 points, keeping in line with the industry average. In February 2019, Amazon accounted for nearly half of the retail e-commerce market in the United States and second-ranked eBay did not even reach double digits.