Internet advertising accounted for 45.5 percent of the advertising expenditures in Japan in 2023, making it the leading medium for advertisements in the country. After several years of strong growth, online ads overtook television advertisements for the first time in 2019. The total advertising expenditure in 2023 amounted to 7.32 trillion Japanese yen.
Distribution of advertising expenditure in Japan in 2023, by medium
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Dentsu. (February 27, 2024). Distribution of advertising expenditure in Japan in 2023, by medium [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/
Dentsu. "Distribution of advertising expenditure in Japan in 2023, by medium." Chart. February 27, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/
Dentsu. (2024). Distribution of advertising expenditure in Japan in 2023, by medium. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/
Dentsu. "Distribution of Advertising Expenditure in Japan in 2023, by Medium." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/
Dentsu, Distribution of advertising expenditure in Japan in 2023, by medium Statista, https://www.statista.com/statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/ (last visited December 22, 2024)
Distribution of advertising expenditure in Japan in 2023, by medium [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/276754/percentage-breakdown-of-advertising-expenditure-in-japan-by-medium/
