In 2021, internet advertising maintained its dominant role in China's media spending, accounting for 75.7 percent of the total market share. The ad spending on the internet was expected to surpass 150 billion U.S. dollars by 2023.
Share of advertising spending in China in 2021, by medium
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iiMedia Research. (May 7, 2022). Share of advertising spending in China in 2021, by medium [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/276744/china-percentage-breakdown-of-advertising-expenditure-medium/
iiMedia Research. "Share of advertising spending in China in 2021, by medium." Chart. May 7, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/276744/china-percentage-breakdown-of-advertising-expenditure-medium/
iiMedia Research. (2022). Share of advertising spending in China in 2021, by medium. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/276744/china-percentage-breakdown-of-advertising-expenditure-medium/
iiMedia Research. "Share of Advertising Spending in China in 2021, by Medium." Statista, Statista Inc., 7 May 2022, https://www.statista.com/statistics/276744/china-percentage-breakdown-of-advertising-expenditure-medium/
iiMedia Research, Share of advertising spending in China in 2021, by medium Statista, https://www.statista.com/statistics/276744/china-percentage-breakdown-of-advertising-expenditure-medium/ (last visited December 23, 2024)
Share of advertising spending in China in 2021, by medium [Graph], iiMedia Research, May 7, 2022. [Online]. Available: https://www.statista.com/statistics/276744/china-percentage-breakdown-of-advertising-expenditure-medium/
