Mobile share of the online display advertising market in European countries 2015-2017

Published by Statista Research Department, Jan 6, 2023
This statistic gives data on the share of mobile advertising spending in total online display advertising spending in selected European countries in 2015 and 2017. In 2017, mobile display advertising's share in the United Kingdom was 60.7 percent, up from 43.1 percent in 2015.

Mobile display advertising as share of online display advertising in Europe in 2015 and 2017, by country

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Release date

June 2018

Region

Europe

Survey time period

2015 and 2017

Supplementary notes

Data for 2015 published earlier by the source.

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Statistics on " Digital advertising in Europe "

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Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

10

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Advertising in JapanSocial media usage in JapanMedia industry in JapanMobile internet usage in JapanInfluencer marketing in Japan
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