Total ad spending in China 2014-2023

Published by
Lai Lin Thomala,
Feb 16, 2024

Media advertising remained a stable growth despite economic tensions in China. In 2023, the total advertising expenditure in the country was forecasted to approach 120 billion U.S. dollars. The country contributed about 16.6 percent of the ad revenue in the global market.

Total advertising expenditure in China from 2014 to 2022 with a forecast for 2023 (in billion U.S. dollars)

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

February 2024

Region

China

Survey time period

2014 to 2022

Supplementary notes

*Forecast.

Figures prior to 2023 were revised by the source. All figures have been rounded for a better understanding. 

The source does not specify the release date. The publication date here is the date of data extraction.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Advertising in China "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Advertising in China

Key figures

7

Traditional advertising

6

Online advertising

5

Mobile advertising

6

Largest advertisers

7

Further related statistics

17

Further Content: You might find this interesting as well

Statistics

Topics

Advertising in ChinaLuxury marketing in ChinaMedia industry in ChinaInfluencer/KOL marketing in ChinaSocial media marketing in China
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.