J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowGlobal magazine advertising expenditure 2000-2024
It was calculated that magazine advertising spending worldwide would decrease from 17.8 billion U.S. dollars in 2021 to 15.1 billion dollars in 2024. The decline in magazine ad expenditures has been constant since 2007, when for the last time the industry spent more than 51 billion dollars on this medium, and sped up due to the coronavirus outbreak in early 2020.
Surprisingly, as magazines move into the digital age, reading online magazines is not necessarily the preferred choice - 74 percent of magazine readers choose the digital versions of periodicals. Advertisers, especially luxury ones should not forget about this medium when planning their marketing budgets.
Magazine advertising expenditure – additional information
Spending on magazine ads in North America has also decreased in recent years, by roughly 2.6 billion dollars between 2017 and 2019, and it is projected to decline further to 7.3 billion by the end of 2024. A similar trend is observed in Latin America, Asia Pacific and Central and Western Europe.Surprisingly, as magazines move into the digital age, reading online magazines is not necessarily the preferred choice - 74 percent of magazine readers choose the digital versions of periodicals. Advertisers, especially luxury ones should not forget about this medium when planning their marketing budgets.
