The graph shows the development of out-of-home media daily reach in China between 2016 and 2018. In the most recently reported year,73 percent of the Chinese population were reached by billboards and other types of outdoor media on a daily basis. Further information on media reach across platforms in China can be viewed here.
Out-of-home media daily reach in China from 2016 to 2018
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Kantar Millward Brown. (May 6, 2019). Out-of-home media daily reach in China from 2016 to 2018 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/272770/outdoor-daily-media-reach-reach-in-china/
Kantar Millward Brown. "Out-of-home media daily reach in China from 2016 to 2018." Chart. May 6, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/272770/outdoor-daily-media-reach-reach-in-china/
Kantar Millward Brown. (2019). Out-of-home media daily reach in China from 2016 to 2018. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/272770/outdoor-daily-media-reach-reach-in-china/
Kantar Millward Brown. "Out-of-home Media Daily Reach in China from 2016 to 2018." Statista, Statista Inc., 6 May 2019, https://www.statista.com/statistics/272770/outdoor-daily-media-reach-reach-in-china/
Kantar Millward Brown, Out-of-home media daily reach in China from 2016 to 2018 Statista, https://www.statista.com/statistics/272770/outdoor-daily-media-reach-reach-in-china/ (last visited November 21, 2024)
Out-of-home media daily reach in China from 2016 to 2018 [Graph], Kantar Millward Brown, May 6, 2019. [Online]. Available: https://www.statista.com/statistics/272770/outdoor-daily-media-reach-reach-in-china/