The graph shows the development of out-of-home media daily reach in China between 2016 and 2018. In the most recently reported year,73 percent of the Chinese population were reached by billboards and other types of outdoor media on a daily basis. Further information on media reach across platforms in China can be viewed here.
Out-of-home media daily reach in China from 2016 to 2018
Characteristic
Daily reach
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Kantar Millward Brown. (May 6, 2019). Out-of-home media daily reach in China from 2016 to 2018 [Graph]. In Statista. Retrieved July 28, 2024, from https://www.statista.com/statistics/272770/outdoor-daily-media-reach-reach-in-china/
Kantar Millward Brown. "Out-of-home media daily reach in China from 2016 to 2018." Chart. May 6, 2019. Statista. Accessed July 28, 2024. https://www.statista.com/statistics/272770/outdoor-daily-media-reach-reach-in-china/
Kantar Millward Brown. (2019). Out-of-home media daily reach in China from 2016 to 2018. Statista. Statista Inc.. Accessed: July 28, 2024. https://www.statista.com/statistics/272770/outdoor-daily-media-reach-reach-in-china/
Kantar Millward Brown. "Out-of-home Media Daily Reach in China from 2016 to 2018." Statista, Statista Inc., 6 May 2019, https://www.statista.com/statistics/272770/outdoor-daily-media-reach-reach-in-china/
Kantar Millward Brown, Out-of-home media daily reach in China from 2016 to 2018 Statista, https://www.statista.com/statistics/272770/outdoor-daily-media-reach-reach-in-china/ (last visited July 28, 2024)
Out-of-home media daily reach in China from 2016 to 2018 [Graph], Kantar Millward Brown, May 6, 2019. [Online]. Available: https://www.statista.com/statistics/272770/outdoor-daily-media-reach-reach-in-china/