Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowGlobal confectionery market: leading companies 2024, based on net sales
Published by
In 2024, Mars Incorporated was the world’s second leading confectionery company, with generated sales of around 22 billion U.S. dollars. While the company is known for its candy and chocolate brands, Mars also focuses on pet care products and affordable meals. Mondelēz International outperformed Mars in 2024. Both companies sales values include items beyond confectionery.
Americans favorite chocolate and candy bar brands
In 2024, many brands of chocolate and candy were consumed in the United States, the favorite confectionery brands of the year were Reese’s and Hershey's. About 63 percent of survey respondents identified the two brands as brands they bought in the past three months. Butterfinger ranked third.
A Swiss brand on the other side of the Atlantic
Ranked among the favorite candy bar and chocolate brands of Americans is one Swiss brand. Lindt, or Chocoladefabriken Lindt & Sprüngli AG with its full name, was bought by 41 percent of Americans in the last three months. However, the brand is known to almost three quarters of Americans who eat candy bars and chocolate. For the Swiss brand, there is still room left to expand its customer base.
