This statistic shows the number of stores worldwide of the H&M Group as of the end of November 2023, by selected country. In 2023, there were 508 H&M stores operating in the United States. The total number of H&M stores worldwide amounted to 4,369 in that year.
H&M's most important markets
While the United States has the highest number of stores, Germany is H&M's largest market by sales. In 2023, over 35 billion Swedish kronor were generated from that country alone.
Brand awareness
Brand awareness of H&M was also lower in the United States than in the other key markets, Germany and the United Kingdom, in 2023. 77 percent of U.S. consumers were aware of the brand and one quarter of total consumers in the country had shopped at H&M.
Number of stores of the H&M Group worldwide as of 2023, by selected region
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H&M. (April 4, 2024). Number of stores of the H&M Group worldwide as of 2023, by selected region [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/268522/number-of-stores-worldwide-of-the-hundm-group-by-country/
H&M. "Number of stores of the H&M Group worldwide as of 2023, by selected region." Chart. April 4, 2024. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/268522/number-of-stores-worldwide-of-the-hundm-group-by-country/
H&M. (2024). Number of stores of the H&M Group worldwide as of 2023, by selected region. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/268522/number-of-stores-worldwide-of-the-hundm-group-by-country/
H&M. "Number of Stores of The H&m Group Worldwide as of 2023, by Selected Region." Statista, Statista Inc., 4 Apr 2024, https://www.statista.com/statistics/268522/number-of-stores-worldwide-of-the-hundm-group-by-country/
H&M, Number of stores of the H&M Group worldwide as of 2023, by selected region Statista, https://www.statista.com/statistics/268522/number-of-stores-worldwide-of-the-hundm-group-by-country/ (last visited December 26, 2024)
Number of stores of the H&M Group worldwide as of 2023, by selected region [Graph], H&M, April 4, 2024. [Online]. Available: https://www.statista.com/statistics/268522/number-of-stores-worldwide-of-the-hundm-group-by-country/