Number of H&M Group stores as of 2023, by selected country

This statistic shows the number of stores worldwide of the H&M Group as of the end of November 2023, by selected country. In 2023, there were 508 H&M stores operating in the United States. The total number of H&M stores worldwide amounted to 4,369 in that year.

H&M's most important markets

While the United States has the highest number of stores, Germany is H&M's largest market by sales. In 2023, over 35 billion Swedish kronor were generated from that country alone. 

Brand awareness

Brand awareness of H&M was also lower in the United States than in the other key markets, Germany and the United Kingdom, in 2023. 77 percent of U.S. consumers were aware of the brand and one quarter of total consumers in the country had shopped at H&M.