H&M brand profile in the United States 2023
How high is the brand awareness of H&M in the United States?
When it comes to fashion store customers, brand awareness of H&M is at 77 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is H&M in the United States?
In total, 30 percent of U.S. fashion store customers say they like H&M. However, in actuality, among the 77 percent of U.S. respondents who know H&M, 39 percent of people like the brand.
What is the usage share of H&M in the United States?
All in all, 25 percent of fashion store customers in the United States use H&M. That means, of the 77 percent who know the brand, 32 percent use them.
How loyal are the customers of H&M?
Around 20 percent of fashion store customers in the United States say they are likely to use H&M again. Set in relation to the 25 percent usage share of the brand, this means that 80 percent of their customers show loyalty to the brand.
What's the buzz around H&M in the United States?
In October 2023, about 21 percent of U.S. fashion store customers had heard about H&M in the media, on social media, or in advertising over the past three months. Of the 77 percent who know the brand, that's 27 percent, meaning at the time of the survey there's some buzz around H&M in the United States.
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