Abercrombie & Fitch Co. revenue from 2006 to 2023
Abercrombie & Fitch Group
There are two main brands that make up the Abercrombie & Fitch Group: Abercrombie and Hollister. In 2023, Abercrombie generated just over half of the group’s revenue, making it the marginally larger of the two brands.
Consumer awareness
In a 2022 survey, three quarters of respondents in the United States said that they recognized the Abercrombie & Fitch brand. Of all U.S. fashion store consumers 15 percent said that they had bought an item from Abercrombie & Fitch. In comparison, only five percent of consumers in the United Kingdom said that they had purchased from the brand.