Abercrombie & Fitch brand profile in the United States 2022
How high is the brand awareness of Abercrombie & Fitch in the United States?
When it comes to fashion store customers, brand awareness of Abercrombie & Fitch is at 75% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Abercrombie & Fitch in the United States?
In total, 23% of U.S. fashion store customers say they like Abercrombie & Fitch. However, in actuality, among the 75% of U.S. respondents who know Abercrombie & Fitch, 31% of people like the brand.
What is the usage share of Abercrombie & Fitch in the United States?
All in all, 15% of fashion store customers in the United States use Abercrombie & Fitch. That means, of the 75% who know the brand, 20% use them.
How loyal are the customers of Abercrombie & Fitch?
Around 13% of fashion store customers in the United States say they are likely to use Abercrombie & Fitch again. Set in relation to the 15% usage share of the brand, this means that 87% of their customers show loyalty to the brand.
What's the buzz around Abercrombie & Fitch in the United States?
In August 2022, about 17% of U.S. fashion store customers had heard about Abercrombie & Fitch in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Abercrombie & Fitch in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion store customers, brand awareness of Abercrombie & Fitch is at 75% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Abercrombie & Fitch in the United States?
In total, 23% of U.S. fashion store customers say they like Abercrombie & Fitch. However, in actuality, among the 75% of U.S. respondents who know Abercrombie & Fitch, 31% of people like the brand.
What is the usage share of Abercrombie & Fitch in the United States?
All in all, 15% of fashion store customers in the United States use Abercrombie & Fitch. That means, of the 75% who know the brand, 20% use them.
How loyal are the customers of Abercrombie & Fitch?
Around 13% of fashion store customers in the United States say they are likely to use Abercrombie & Fitch again. Set in relation to the 15% usage share of the brand, this means that 87% of their customers show loyalty to the brand.
What's the buzz around Abercrombie & Fitch in the United States?
In August 2022, about 17% of U.S. fashion store customers had heard about Abercrombie & Fitch in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Abercrombie & Fitch in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
