Digital display ad spend growth in the U.S. 2020-2023

Published by Statista Research Department, Apr 18, 2024
In 2023, digital display advertising spending in the United States increased by four percent, from 63.5 billion to 66.1 billion U.S. dollars. Display is the second most invested-in digital ad format in the U.S., with a market share of roughly 30 percent.

Change in digital display advertising spending in the United States from 2020 to 2023

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Release date

April 2024

Region

United States

Survey time period

2020 to 2023

Supplementary notes

* Forecast

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Statistics on " Digital advertising formats in the United States "

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Other statistics that may interest you Digital advertising formats in the United States

Overview

7

Display advertising

7

Search advertising

8

Audio advertising

7

Social media advertising

7

Marketer insights

5

Consumer insights

5

Further related statistics

2

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Statistics

Topics

Display advertising in the U.S.Digital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UKDigital advertising formats in the U.S.
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