Content marketing objectives worldwide as of May 2012

Published by Statista Research Department, Oct 15, 2012
This statistic shows data on content marketing objectives worldwide as of May 2012. Among the respondents to the survey, 29 percent stated that their objective was to boost customer acquisition and 38 percent said thier objective was to raise brand awareness.

What are your organization's main content marketing objectives?

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Release date

October 2012

Region

Worldwide

Survey time period

April and May 2012

Number of respondents

n = 440

Special properties

B2B marketers

Method of interview

Online survey

Supplementary notes

During the survey, this question was posed as follows: " In considering content marketing, please indicate your organization’s main objectives"
Respondents were asked to provide up to three answers.
Survey data was taken from this publication.

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