Key drivers of content marketing worldwide as of May 2012

Published by Statista Research Department, Nov 27, 2012
This statistic shows data on the key drivers of content marketing use worldwide as of May 2012. Among the respondents to the survey, 47 percent stated that they used content marketing as it made the brand a trusted source.

Which of the following reasons is driving your use of content marketing?

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Source

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Release date

November 2012

Region

Worldwide

Survey time period

April and May 2012

Number of respondents

n = 440

Special properties

B2B marketers

Method of interview

Online survey

Supplementary notes

During the survey, this question was posed as follows: "Within your marketing department, which of the following reasons is driving your use of content marketing?"
Respondents were asked to provide up to three answers.
Survey data was taken from this publication.

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