In 2020, newspaper ad spend in the region declined by 39.9 percent while internet ad expenditures grew by 15 percent in the same period. During this period the total spending on advertisement across all segments in the region was over eight billion U.S. dollars.
Growth of advertising spending in the Middle East and North Africa (MENA) from 2010 to 2024, by medium
Characteristic
Newspapers
Magazines
Television
Radio
Cinema
Outdoor
Internet
2024*
-13.1%
-14.8%
1.8%
2.4%
-9.8%
9.2%
20%
2023*
-13.7%
-14.9%
-1.6%
-0.1%
-9.8%
10.2%
15%
2022*
-14.3%
-15.1%
-5.4%
-3.1%
-9.8%
10.5%
15%
2021
-17.6%
-8.1%
15.5%
6.5%
-64.4%
38.9%
15%
2020
-39.9%
-53.5%
-1.5%
-36.3%
-68.6%
-45.8%
15%
2019
-13.8%
-22.4%
5.8%
-3.9%
18.5%
0.8%
22.87%
2018
-19.2%
-26.2%
-3.3%
1.5%
1.3%
6.3%
5%
2017
-20.3%
-26.7%
-8.8%
-2.6%
-7.6%
-0.3%
10%
2016
-22.8%
-18%
55%
2.3%
-0.6%
12.2%
0.7%
2015
-8.5%
-8.4%
2.2%
2.7%
40.5%
11.7%
7.5%
2014
-5.1%
-2.7%
14.3%
17.6%
46.3%
8.8%
19.8%
2013
292.1%
381.6%
16.3%
75.3%
-76.3%
5.4%
108.2%
2012
12.3%
10.5%
23.9%
11.2%
13.6%
25.9%
62.7%
Created with Highcharts 7.2.2Year-on-year growth rateNewspapersMagazinesTelevisionRadioCinemaOutdoorInternet2010201120122013201420152016201720182019202020212022*2023*2024*
-100%0%100%200%300%400%500%
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Zenith. (June 8, 2022). Growth of advertising spending in the Middle East and North Africa (MENA) from 2010 to 2024, by medium [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/264941/growth-of-advertising-revenue-in-the-middle-east-und-africa-by-medium/
Zenith. "Growth of advertising spending in the Middle East and North Africa (MENA) from 2010 to 2024, by medium." Chart. June 8, 2022. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/264941/growth-of-advertising-revenue-in-the-middle-east-und-africa-by-medium/
Zenith. (2022). Growth of advertising spending in the Middle East and North Africa (MENA) from 2010 to 2024, by medium. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/264941/growth-of-advertising-revenue-in-the-middle-east-und-africa-by-medium/
Zenith. "Growth of Advertising Spending in The Middle East and North Africa (Mena) from 2010 to 2024, by Medium." Statista, Statista Inc., 8 Jun 2022, https://www.statista.com/statistics/264941/growth-of-advertising-revenue-in-the-middle-east-und-africa-by-medium/
Zenith, Growth of advertising spending in the Middle East and North Africa (MENA) from 2010 to 2024, by medium Statista, https://www.statista.com/statistics/264941/growth-of-advertising-revenue-in-the-middle-east-und-africa-by-medium/ (last visited February 19, 2025)
Growth of advertising spending in the Middle East and North Africa (MENA) from 2010 to 2024, by medium [Graph], Zenith, June 8, 2022. [Online]. Available: https://www.statista.com/statistics/264941/growth-of-advertising-revenue-in-the-middle-east-und-africa-by-medium/
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