Frequency of going to the movies in the U.S. 2022

During a survey carried out in the United States in April and May 2022, approximately 41 percent of responding internet users said they rarely went to the movies. Roughly one-third stated that they went to see a film in theaters sometimes, while eight percent reported doing it often. Almost one out of five interviewees – 18 percent – said they never went to the movies.

Do wage and age affect moviegoing frequency?

According to the same source, little more than one-third of Americans whose household income stood below 50 thousand U.S. dollars reported going to the movies often or sometimes in mid-2022. Meanwhile, more than half of those with an income above 100 thousand dollars said the same. The gap added up to 17 percentage points. There was also a generational gap among cinephiles. About half of respondents aged 18 to 34 stated that they usually went to the movies, whereas little more than one-fourth of consumers aged 65 and over reported doing it.

Regional and gender differences in film viewing

The moviegoing frequency also varies across the U.S.'s regions. In the Northeast, for example, the share of interviewees saying they went to see a film in theaters either sometimes or often amounted to 45 percent. Within the Midwest, more than 60 percent of respondents in the South said they rarely or never went to the movies as of May 2022. Furthermore, nearly half of American male adults surveyed stated that they visited a movie theater often or sometimes, while little more than one-third of women said the same.