MoviePass subscribers in the U.S. 2019
What is MoviePass?
MoviePass is a subscription-based movie ticketing service, designed to allow subscribers to buy a select amount of movie tickets each month for a single fee. MoviePass has been controversial since its inception, with multiple app issues, price changes and major chains expressing concerns about MoviePass’s business model.
Despite a sudden increase in its subscriber base in 2018, MoviePass has never been especially popular with potential customers. A study showed that most respondents had never subscribed to MoviePass and a large amount had never heard of the service. Among the few responding adults who did subscribe, most were under the age of 45, with only very small percentages of older generations saying that they had a subscription.