As of June 2023, approximately 47 percent of marketing decision-makers surveyed worldwide included email marketing among the areas in which data-driven marketing was the most useful. Customer experience and journey mapping followed closely, mentioned by 46 percent of respondents.
Areas in which data-driven marketing was currently the most useful according to marketing decision-makers worldwide as of June 2023
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Ascend2. (June 27, 2023). Areas in which data-driven marketing was currently the most useful according to marketing decision-makers worldwide as of June 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/264143/marketing-areas-influenced-by-data-and-audience-information-worldwide/
Ascend2. "Areas in which data-driven marketing was currently the most useful according to marketing decision-makers worldwide as of June 2023." Chart. June 27, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/264143/marketing-areas-influenced-by-data-and-audience-information-worldwide/
Ascend2. (2023). Areas in which data-driven marketing was currently the most useful according to marketing decision-makers worldwide as of June 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/264143/marketing-areas-influenced-by-data-and-audience-information-worldwide/
Ascend2. "Areas in Which Data-driven Marketing Was Currently The Most Useful According to Marketing Decision-makers Worldwide as of June 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/264143/marketing-areas-influenced-by-data-and-audience-information-worldwide/
Ascend2, Areas in which data-driven marketing was currently the most useful according to marketing decision-makers worldwide as of June 2023 Statista, https://www.statista.com/statistics/264143/marketing-areas-influenced-by-data-and-audience-information-worldwide/ (last visited July 22, 2024)
Areas in which data-driven marketing was currently the most useful according to marketing decision-makers worldwide as of June 2023 [Graph], Ascend2, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/264143/marketing-areas-influenced-by-data-and-audience-information-worldwide/