Ad spend per vehicle sold of selected car brands in the U.S. 2022

Published by
Julia Faria,
Sep 10, 2024
In 2022, advertising spending for Polestar vehicles in the United States amounted to over 4,000 U.S. dollars per unit sold. On the other hand, Tesla spent zero dollars on its car ads.
Ad spend per vehicle sold indicates the five largest and the five smallest advertisers among automobile brands.

Advertising spending per vehicle sold of selected automobile brands in the United States in 2022 (in U.S. dollars)

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Release date

June 2023

Region

United States

Survey time period

2022

Special properties

measured media spending: based on brands selling at least 5,000 vehicles in the U.S. in the measured year

Supplementary notes

The latest figures include measured-media advertising spending based on spending in:
TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.

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Topics

Automotive advertising in the U.S.Advertising in the United StatesAutomotive industry in the United StatesDigital advertising in the U.S.Display advertising in the U.S.
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